Aldus Up - Building Bridges in the Book World
Aldus Up builds upon the successful Aldus project, co-funded by the Creative Europe programme. Aldus is today a network of 18 European book fairs. Book fairs are key players in the cultural growth of the EU society and in the professional development of the book industry, thus providing an ideal infrastructure for our long-term goal to strengthen the EU book industry.
FAKTA
Totalt prosjekttilskudd
1,998,806.00 €
Delprogram
Kultur
Støtteordning
Kreativt Europa - COOP2
Prosjektdato
2020 -
Antall partnere i prosjektet
15
Partnere
Italia: ASSOCIAZIONE ITALIANA EDITORI (prosjektleder)
Norge: Den norske Forleggerforening
Romania: Asociatia Editorilor din Romania
Portugal: Associacao Portugesa de Editores e Livreiros
Belgia: Boek.be - Huis van het Boek vzw
Italia Ediser SRL
Belgia: Federation des Editeur Europeens
Italia: Fiere Internazionali Bologna spa
Italia: Fondazione Lia
Tyskland: Frankfurter Buchmesse
Spania: Fundacion German Sanchez Ruiperez
Tyskland: Johannes Gutenberg-Universität Mainz
Latvia: Latvijas Gramatizdeveju Asociacija
Litauen: Lietuvos Leideju Asociacija
Østerrike: Literatur- und Contentmarketing
Fakta om prosjektet
Aldus Up will use this network as a platform to propose new content and events to a vast audience: last year 367,000 professionals visited the 4 B2B book fairs, and 4.2 million readers attended the 14 national B2C fairs of the network. We will continue working to further broaden the network. However, the main objective is to increase the value offered to the book fairs of the network.
We will produce original knowledge on key topics for the book sector that are also Creative Europe priorities:
(a) Transnational mobility of works that, in the literary field, means translation;
(b) Audience development;
(c) Impact of digitisation on reading habits and publishing;
(d) Access to book fairs and books by disabled people;
(e) Intercultural dialogue with communities of migrants and linguistic minorities.
Ad hoc surveys on the first four topics will be conducted, as well as studies, reviews, reports, articles. The results will be used to organise some 100 events in book fairs and in related occasions. Activities encompass capacity building events; fellowship programmes and guided tours to foreign book fairs by young professionals; Aldus Lounges for EU publishers
and authors; pilots to improve audience engagement and inclusion; activities with authors, publishers and illustrators promoting the culture of countries of origin of migrants and refugees.
The main target of Aldus Up are book professionals, though some activities target actors in other CCSs and
policymakers. Pilot programmes for audience development and cultural dialogue involve readers. All in all, Aldus Up activities will involve 20 EU countries.