2022: Prosjektleder: Yderst Europe - Facing the Ocean. Portrait of the European coast

Fakta

Land: Norge, Frankrike, Belgia
Prosjekteier:  Vesterålen regionråd, Nordland

Type prosjekt: Lite samarbeidsprosjekt (COOP-1)
Tidsperiode: 2023 - 2026
Kategori: 

Intervju med Kristina R. Johnsen 2024

Intervju med Kristina R. Johnsen  2023Om prosjektet

The project's main objective is to strengthen the transnational creation and circulation of European works and artists, and its main priority is sustainability. YE is a European co-production where the consortium and project group consisting of creatives, scientists and cutting edge technological personnel, shares resources, procures information, and facilitates trans-national distribution of content raising awareness of the coastal culture in order to create insight into environmental issues. YE is created through innovative practices and approaches concerning common European cultural coastal heritage and innovative digital ways of producing and disseminating content. The ocean is a common European denominator, and it does not consider borders. The ocean is the place of great connections and transactions of energy and resources. At the same time, our coastline is the home of the resilient coastal culture, where insight and knowledge about living in and with nature has been inherited for generations. We believe this immaterial heritage to be a very potent and potentially fruitful combination in order to bring continuity, knowledge and perspective to the conversation about shaping our future, and a potentially fruitful approach towards our future management of resources. We believe that our youth needs and have a right to claim their heritage and implement the knowledge of their ancestors in their skillset. With YE we wish to bring new testimonies, information and ancient knowledge to the general public, especially towards youth. Through a photojournalistic approach we gather concise reports, visual material such as photography and films and findings. In line with The European Green Deal, the New European Bauhaus and Horizon Europe, YE co-creates, adopts and disseminates more environmentfriendly practices. YE prioritizes raising awareness about Europe's use of resources and promoting insight about European practices, history and values.

The project will produce:

• An article series of high quality articles offered to Van Malleghems extensive client list
• (Washington Post, Lé Monde, Time magazine, De Standaard)
• A traveling exhibition consisting of minimum 50 images, curated by lÓeil Urbain festival in
• France with coastal and ocean thematics 2024. Shown in Bodø 2024
• The development and innovation of new social media practices using AR technology, combined with:
  • A 300 page book with a portrait of the European coast, including methods of harvest,
  • cultivation and otherwise co-existence with nature in coastal traditions
  • A workshop for youth
  • Partner meeting and Think Tank
  • An event with dissemination to national and international networks
  • A social media campaign
  • A landing site gathering social media activity

Never before has so few of us lived in nature. Never before has it been more important to understand nature and our place in it. By 2050, 82 percent of Europe's population will live in a European city. YE aims to raise awareness with the general public, especially in urban areas
The general public, decision makers and youth in urban areas are our main beneficiaries. A minimum total of people consisting of the audience of the targeted international media houses as mentioned above, festival audience of lÓeil Urbain Festvial in France (20.000), international network of Unique Europe and AWEX (The Wallonia Export-Investment Agency), social media range (Nikon Europe Platform 321.000 followers + own professional channels of 6000) our optimistic estimated reach are 1,5 million people. The communities and areas portrayed, indigenous and underrepresented groups